Louise Julig of SME presents an excellent case study to illustrate how you can evagelize your brand on Facebook. The incident involved a small retro-design door company that found one

of its designs selected as the ‘ugliest door’ by Lowe. Not deterred

by the criticism, the owner of the door company, Christiane Erwin, used the opportunity to subtly defend the design and managed to earn more fans for her Page.

Drawing insights from the study, Louise Julig recommends the following steps to evangelize a brand on Facebook:

#1 Get personal with your communication

#2 Emphasize on positive and warm visuals

#3 Value your fans’ contributions

#4 Measure your results.

Read the whole case study and the insights on Social Media Examiner.