Building a sizeable fan base is just the first step towards success on Facebook. You should have clear objectives for the Page – such as, Sales, CRM, Market Research, Branding etc

One of the biggest advantages of having a loyal fan base is the instant feedback you can get from actual customers. Irrespective of the objectives, your Page should constantly seek feedback from users. It not only gives you credible customer research, but also gives your fans a sense of participation in the brand’s journey.