Facebook recently announced its ambitions to become a payment platform, with the intent to occupy a more important part of its users’ lives. This is a significant move for Facebook towards becoming a Facebank. Unlike a few social networks or virtual worlds, Facebook thrives on its users assuming their real identities and interacting just like [...]

This summer, Facebook announced a lot of features to upgrade itself as a marketing platform. One of the significant steps is ‘Facebook Offers’ for Pages, allowing businesses to PUSH offers to fans. Studies show that offers [read coupons/discounts] are the number one reason why people engage with Brands on Facebook. There is a cottage industry [...]