According to recent stats, 72% of businesses don’t know how to measure their ROI.
If you think that’s bad, wait till you see some of the myths
of social media ROI.
Aaron Lee of iStrategy.com featured an inforgraphic from Womma showing the 3 myths of social media that you need be aware of:
Myth 1: Measuring ‘Likes’ and ‘Followers’ = Social
Myth 2: The way you determine ROI for social media is the same as traditional media like TV and digital.
Myth 3: Social media should be measured
independent of other channels
Read more about the 3 myths and Womma’s recommendations here
Are you looking
for creative ways to improve your Facebook marketing?
Facebook continues to be the social media platform of choice for
Social Media Examiner spoke with top Facebook experts to find out the hottest marketing tips businesses need to
know today. Here are some:
1. “Leverage videos more effectively on Facebook with Open Graph” -Emeric Ernoult
2. “Experiment with posting outside business hours” -Mari Smith
3. “Find creative ways to add more photos” -Andrea Vahl
Read the full list of expert tips here