If you want your Facebook fan page to be effective and stand out, you have to get people to find and like your page. Here are a few ways to do that, suggested by John Kremer. His article with 31 ways to promote Facebook Pages is in turn inspired by a post by Justin Wise on Social Media Examiner.  John says, “a prominent Facebook page can be crucial to your book marketing and book promotion campaigns”. Here is one of the ways he suggests:

1 – Put your Facebook page URL in your email signature.

Now this is pretty obvious.

You already put your website or blog in your email signature. Now add your Twitter profile

and Facebook page (one or all of them, if you have more than one Facebook page).

Read all the 31 tips here.

We at Recommend.ly are

big advocates of QR codes in marketing. Which is why we are excited to read this article from David Moth on econsultancy.com

Here’s what he says: Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles. They became the must-have gimmick for marketers, even when they didn’t actually offer consumers any relevant or useful content.

So if you’re considering using a QR code in your new ad campaign, here are eight tips that you should consider before you do…

1. Make sure it serves a purpose

2. Don’t link to a desktop site

3. Get the placement right

4.

Size matters

5. Use a URL shortener

6. Tell users what they stand to benefit

7. Test it!

8. Track it

We are big fans of the practice where QR codes point to Facebook pages instead of websites. Whatever works for you! Read the whole article here