Posted by Neelakantam Raju | Posted in Share | Posted on 21-12-2012 |
Sprinkle a little humour once in a while and if you get a golden opportunity like Reese’s did, don’t pass up! While fans look forward to coupons and promotions, if you make them
smile at one of your posts you will make an emotional connect.
This priceless photo on Reese’s page gets a great engagement
for the page.
Posted by Neelakantam Raju | Posted in Share | Posted on 06-12-2012 |
If you believe that social media engagement is simply one link in the marketing chain, the question you have to ask is, “How does a business capitalize on its social media marketing successes to drive real growth, sales and conversions?”
This excellent article by David Mercer offers 3 marketing strategies that he recommends businesses put in place, in order to start converting their social media marketing efforts into revenue:
1. Leverage social influencers
2. Get personal
3. Redefine “engaged”
David Mercer has a friendly word of advice too, though – Try social marketing
in which you control (or have some control) over the interaction. Otherwise, you may end up with a #McDStories social media nightmare.