Have you ever visited a page within Facebook where you signed up to enter a contest? More than likely, you were doing this within one of their applications developed by a third party.

One of the benefits of using these third party

applications is many of them, especially the larger companies that produce them, allow

you to incorporate different features into the applications, like “fan-gating”.

In addition, it also provides additional ways for your Facebook fan base to become more engaged with your Facebook page, create more brand awareness, and continue building those online relationships.

Read more about application in this article

Social media has been around for a while now, and we know that 88 percent of all businesses are now

on social media sites in some capacity. That being said, if we look at businesses actually getting value from social media, the number would be

much smaller.

Krista Neher of Clickz.com talks about the mistakes and barriers to success on social media in this article. According to her, the following are the 7 biggest mistakes in social media marketing:

 1. Not having a plan

2. Not optimizing content

3. Posting whatever comes to mind

4. Telling instead of showing

5. Forgetting relationships

6. Being boring

7. Losing focus

Wanna know more?Read here