Facebook as a lead capture source? “You bet!” says renowned Facebook expert Mari Smith.

“One of the first apps to add to your Facebook Fan Page is ‘Static FBML’ (Facebook Markup Language), which allows you to add your own custom content, including an opt-in

box. You can add multiple iterations of the FBML app, and try out various lead-capture systems—ezine signup, giveaway, ask campaign, etc. Each opt-in box can appear on a separate tab, each of which has its own unique URL, allowing you to accurately split test results,” noted Mari Smith, co-author of Facebook Marketing: An Hour a Day.

 Excerpts from an article on SocialMediaExaminer.com. Read the whole article for 7 Facebook Marketing Tips From World’s Top Pros

In this excellent article, Jeff Bullas explains how wrong approach to content creation on Facebook can hurt your brand instead of helping it.

As an experienced Social Media Manager, Jeff Bullas says, he thought that marketing on Facebook was easier than it is, at times even more complicated than posting blogs. He says that the criteria for knowing the good content from the bad are based mainly on four factors:

1. Relevance of

information

2. Engagement

3. Marketing appeal

4. Eye candy

However, there are still instances when even if we hit these standards right, the bad kind of content may still be published. Jeff identifies three types of content mistakes one needs to avoid to separate the bad kind.

Read more here