Here’s a wonderful quote to ponder on – ‘people don’t do business with companies; people do business with people’.

Now that you decided to go ‘social’, welcome your staff to the community as much you welcome your customers. And give them a free hand to contribute. You may get surprised at their eagerness to get involved and be a part of the whole story.

Here’s an example of a proud staffer expressing himself on the Jimmy John’s Page. How many staffers you know do a 22 hour shift and celebrate it with a whoop on Facebook at the end of it? You wish you had one of those too, don’t you?