Brands are still trying to learn the wealth of features Facebook Pages have. Among the most important features is geo-targeting, which large brands are still catching up with.
Geo-targeting can help you restrict content to a location
or region, thereby eliminating the need to write stuff like ‘US customers – use this link, Others – use this’. Technology has evolved beyond that already.
Jimmy Choo’s Page can do well to adopt geo-targeting. Being a global brand, it needs to convey different sets of information to different locations. Why generalize, when you can customize!