Geo-targeting can help you customize content

Posted by | Posted in Share, Tip of the day | Posted on 28-04-2012|

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Brands are still trying to learn the wealth of features Facebook Pages have. Among the most important features is geo-targeting, which large brands are still catching up with.

Geo-targeting can help you restrict content to a location

or region, thereby eliminating the need to write stuff like ‘US customers – use this link, Others – use this’. Technology has evolved beyond that already.

Jimmy Choo’s Page can do well to adopt geo-targeting. Being a global brand, it needs to convey different sets of information to different locations. Why generalize, when you can customize!

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