We like Pages that feature fans on their Pages. We believe this increases goodwill between fans and the Brand, increasing loyalty and positive interactions.
One example, and a great one at that, is the Red Lobster page that has got a marvellous way to reward loyal fans. Red Lobster names one fan every week as a ‘LobStar and features them Viaga sales in canida on its cover photo. We like it a lot!