Oreo, arguably the most popular cookie in the world, recently completed 100 Years of its existence! What could be better than celebrating this occasion with millions of its fans?

Oreo came up with a special “100th Birthday app” encouraging fans to share their Oreo moments. Oreo collected a million moments already! No mean feat, by any standards.

Oreo also picks the best fan stories and celebrates the chosen fan’s birthday on its Facebook Page’s Cover. Making fans feel special is indeed a great way to celebrate a brand’s own special moments.