Be it a Brand or a celebrity, fans seek a personal connection on Social media and not just a transaction.
Particularly with celebrities and personal brands, it is good to share content that is human and non-promotional. Of course, there will always be some promotion or endorsement. But the Facebook Page should not always be about pushing a product or a brand name. Connecting at a purely social level and interacting with fans at a human level is important on social media.
Matthew Hayden, the famous cricketer from Australia, has a healthy mix of personal and promotional content on his Page. Which is why, his is also among the most popular sportsman Pages from Australia