If you want to promote offers or content on Facebook, go in with all guns blazing. Merely posting to your wall or uploading an image isn’t the end of it. To get the most response from your fans, ensure you implement the following:

1. Create a Facebook offer post
2. Pin the post to the top of your Timeline
3. Promote the post to your fans through Facebook Premium

Having an app or dedicated tab for the offer will further enhance visibility.