Here’s a case study featured on our favorite SimplyZesty.com:
Heineken’s BeerTender App which ran to a full house during the last Christmas was termed ‘genius’ by most expert.
The campaign contains pure viral and fun elements that a lot of beer enthusiasts fell for. It involved purchasing a BeerTender, but gifting it instead to an FB user who also wants to buy the BeerTender. In return, you will receive a BeerTender as a gift from the recipient of your gift. Both users will receive a BeerTender as a gift instead of indulging in a ‘selfish’ purchase, keeping up with the spirit of the season!
The App received rave reviews from the marketing and social experts all over. Do you have a brilliant app idea too?