Posted by Neelakantam Raju | Posted in Zen | Posted on 13-07-2012 |
Here’s an amazing article (http://www.informationweek.com/news/smb/ebusiness/231601374) about Facebook Facts for SMBs, from last year. From a study commissioned by Constant Contact, Kevin Casey culled his own list of 5 top Facebook facts for SMBs to know. We think these facts will change the way you looked at Facebook for your business.
Here they are:
- When fans ‘Like’ your Page, they REALLY mean it. 78% that “like” businesses on Facebook like fewer than 10.
- Facebook isn’t a road to brand ruin. 76% fans have never un-liked a business.
- Fans beget more fans. 56% are more likely to recommend a business that they’re a Facebook fan
- Popularity produces sales – a whopping 51% are more likely to buy after becoming a fan
77% interact with businesses primarily through their own newsfeed–not your Page directly