Here’s an amazing article (http://www.informationweek.com/news/smb/ebusiness/231601374) about Facebook Facts for SMBs, from last year. From a study commissioned by Constant Contact, Kevin Casey culled his own list of 5 top Facebook facts for SMBs to know. We think these facts will change the way you looked at Facebook for your business.

Here they are:

1. When fans ‘Like’ your Page, they REALLY mean it. 78% that “like” businesses on Facebook like fewer than 10.
2. Facebook isn’t a road to brand ruin. 76% fans have never un-liked a business.
3. Fans beget more fans. 56% are more likely to recommend a business that they’re a Facebook fan of.
4. Popularity produces sales – a whopping 51% are more likely to buy after becoming a fan

77% interact with businesses primarily through their own newsfeed–not your Page directly

Be it a Brand or a celebrity, fans seek a personal connection on Social media and not just a transaction.

Particularly with celebrities and personal brands, it is good to share content that is human and non-promotional. Of course, there will always be some promotion or endorsement. But the Facebook Page should not always be about pushing a product or a brand name. Connecting at a purely social level and interacting with fans at a human level is important on social media.

Matthew Hayden, the famous cricketer from Australia, has a healthy mix of personal and promotional content on his Page. Which is why, his is also among the most popular sportsman Pages from Australia