This is something that we at Recommend.ly believe in steadfastly. Serious page owners, who want to make it big on social media, review their content strategy regularly to come out with the best. It’s like that really insightful & funny pumpkin plan for business. You need to keep improving the content to suit the tastes of your fans.

 Now, ‘Content Strategy’ may sound like a complex phrase. But it boils down to few simple things, really. Like the type of content – visual or text. Moving images or static. Timing of posting. Tone of message. Stuff like that! The insights you get from the fan response on Facebook can also help you in offline marketing.

Here’s an amazing article (http://www.informationweek.com/news/smb/ebusiness/231601374) about Facebook Facts for SMBs, from last year. From a study commissioned by Constant Contact, Kevin Casey culled his own list of 5 top Facebook facts for SMBs to know. We think these facts will change the way you looked at Facebook for your business.

Here they are:

1. When fans ‘Like’ your Page, they REALLY mean it. 78% that “like” businesses on Facebook like fewer than 10.
2. Facebook isn’t a road to brand ruin. 76% fans have never un-liked a business.
3. Fans beget more fans. 56% are more likely to recommend a business that they’re a Facebook fan of.
4. Popularity produces sales – a whopping 51% are more likely to buy after becoming a fan

77% interact with businesses primarily through their own newsfeed–not your Page directly