‘Facebook has turned into an extension of our lives’ says anita, a marketing manager at Fred Meyer Jewellers. Anita strongly advocates Facebook ads for businesses on Facebook. For running a successful campaign, she advocates the following steps:

1. Determine your Goals

2. Design the ad

3. Choose your Target Audience

4. Control the costs

5. Monitor performance.

Check out

this excellent resource on Facebook ads to get the most bang out of the buck

Facebook offers good resources and advice for Brand Pages. Not just that, some times Facebook even gives away Ad coupons of up to $50 to Pages to help them adapt to the medium.

Keep a look out for the handy advice and offers!