If you are running a Facebook Page for your business, you need to have clear objectives in mind. It could be customer service, branding, business leads, selling online or just connecting to customers.

Whatever, the objective, you need to tailor your content towards getting the right response and target it right. Merely updating status once in a few days will not get your fans excited. Use images, video, sound, questions, promotions, contests and all those hundreds of Apps to get your Fans’ attention.