No, not literally! But you can post a funny picture, or a fun one to your Facebook Page to take a break from the routine marketing. If you hit upon an interesting post, it can go viral on Facebook, bringing your Page into instant limelight. You need not create a picture though. Sharing others’ pics is a great way to ride the viral wave.

Vanguard shares interesting pics and fun activities on its page to engage users. Check out this post.

Break the schedule some times and be spontaneous. Upload a picture or make a post that reflects the mood of the moment. Fans love spontaneity on social media…

 Lady Gaga recently uploaded a grainy picture of her wearing fake baubles. Everything Lady Gaga does seems spontaneous and whimisical anyway. But this photo seemed like a genuine moment of wanting to share something within her social network spontaneously.

 The result? Nearly four times the engagement of her usual posts. You cannot plan for it of course. But don’t stop yourself when you feel inspired just because it is not ‘on message’.