On Facebook, it isn’t enough if you build a beautiful Page with fantastic posts. You need to build a community of loyal fans and potential customers, who can return the efforts with business. All your efforts should be targeted to

wards building this elusive community of people with at least one common interest – you. Beautifying the Page and tuning your content should be towards this objective alone.

One of the ways you know you’ve got a dedicated community is when your Fans start responding to your posts, posting their own experiences on your Page, commenting on your activity etc. Allowing fans to post on your Page is important for this reason. It enables the fans to start conversations on their own, and not just in response to your posts.