Adding videos to your Page will increase the Fan engagement and i

nterest. Videos are twice as popular as status updates according to Facebook and for a reason too! Traditionally, consumers are more influenced by moving images than sound, still image or text.

Particularly if you are a performer, it is essential to have a Videos tab on your Page and little snippets of video that your fans can watch and know about you.

Gamify your Page experience by announcing con

tests and giving away prizes to the fans. Frequent contests and prizes will give an opportunity to you to personalize fan engagement – you get to mention and showcase winning fans.

Check out this contest by KidzOutdoors, with a fantastic pair of Binoculars to be won. The parents (fans) on this Page jumped with joy at this contest as the comments show!