On Facebook, it isn’t enough if you build a beautiful Page with fantastic posts. You need to build a community of loyal fans and potential customers, who can return the efforts with business. All your efforts should be targeted to

wards building this elusive community of people with at least one common interest – you. Beautifying the Page and tuning your content should be towards this objective alone.

One of the ways you know you’ve got a dedicated community is when your Fans start responding to your posts, posting their own experiences on your Page, commenting on your activity etc. Allowing fans to post on your Page is important for this reason. It enables the fans to start conversations on their own, and not just in response to your posts.

Gamify your Page experience by announcing con

tests and giving away prizes to the fans. Frequent contests and prizes will give an opportunity to you to personalize fan engagement – you get to mention and showcase winning fans.

Check out this contest by KidzOutdoors, with a fantastic pair of Binoculars to be won. The parents (fans) on this Page jumped with joy at this contest as the comments show!