Posting to a Facebook Page is the same as starting a conversation. If your fans respond with Likes and comments to your post, you should keep the conversation flowing, until the feedback stops. Otherwise, it is the equivalent of suddenly clamming up in the middle of a conversation that you started yourself!

Participating in conversations is the key to retaining fans’ interest. If you ignore the fan activity completely, you are just pushing your engagement away.

Vadilal Ice creams Page sets a great example of participating in conversations, managing to personalize their communication and giving a message to the fans that the brand is willing to listen to them

Unlike the friends on your personal profile, Fans on

your Page are relative strangers to most of the visuals you upload – except the product images of course. Caption all your photos religiously and also add a comment for every photo/album you upload giving the background and also some interesting leading statement that forces the fans to click the photos to see more.