On Facebook, it isn’t enough if you build a beautiful Page with fantastic posts. You need to build a community of loyal fans and potential customers, who can return the efforts with business. All your efforts should be targeted to

wards building this elusive community of people with at least one common interest – you. Beautifying the Page and tuning your content should be towards this objective alone.

One of the ways you know you’ve got a dedicated community is when your Fans start responding to your posts, posting their own experiences on your Page, commenting on your activity etc. Allowing fans to post on your Page is important for this reason. It enables the fans to start conversations on their own, and not just in response to your posts.

Posting to a Facebook Page is the same as starting a conversation. If your fans respond with Likes and comments to your post, you should keep the conversation flowing, until the feedback stops. Otherwise, it is the equivalent of suddenly clamming up in the middle of a conversation that you started yourself!

Participating in conversations is the key to retaining fans’ interest. If you ignore the fan activity completely, you are just pushing your engagement away.

Vadilal Ice creams Page sets a great example of participating in conversations, managing to personalize their communication and giving a message to the fans that the brand is willing to listen to them