So, the boss asked you to find out more about that hot new website that everyone’s talking about. Who do you go and ask if your customers will like it enough to engage with you there? Who do you ask what kind of content your fans will like to see?

If you answered ‘Facebook’, you got it absolutely right!

When Texas Roadhouse wanted to know if the customers would like to see the famous Steakhouse on Pinterest, they asked their fans on Facebook. They got their answer, alright!

Using a ‘Fill in the blank’ post is a simple way to get fans to answer your customer surveys getting you great feedback and helping market research. This type of statements lead to fans responding without asking a question. They are also better than multiple choice and direct questions when it comes to asking for free text feedback.

Check out this great example on Samsung USA’s page