Today’s tip is a featured article from AllFacebook.com which gives some serious tips for Alcohol Brands on Facebook – some of which are about hygiene and others about features.
Given the open access to Facebook, it is important for Brands irrespective of industry, to conform to minimum acceptable norms for their Facebook Pages. Most of the norms are mere common sense – like age restrictions and respecting copyrights. Make a short list of norms that your Page and each of your posts should conform to and circulate to your staff managing the Page.
For big brands, it is always useful to get a compliance lawyer to take a look at your social media practices to ensure you are not in violation. Smaller businesses which can’t afford a lawyer, can make use of legal blogs and peer networks to set their norms and stay on the right side of law