Facebook Pages without basic hygiene look unprofessional. Worse, your fans may not even believe the Page is authentic. Facebook says that features like Cover Photo and Timeline represent a brand identity. If you ignore these, the identity just gets lost.

Among the basic necessities is a Vanity URL for the Page, Profile photo, cover photo and a completely filled About section. Without these, the Page not only looks incomplete, but neglected too.

Facebook moved towards creating visual Pages for brands with the Timeline design. Apart from Cover photos and the Pinned posts at the top, the Highlight feature helps you differentiate visually stunning and important milestones on your  Timeline from the regular ones.

Use the highlight feature selectively to identify the really impactful posts and make them stand out on your Timeline.