We’ve featured Ted Dekker’s Page on May 09, but we aren’t done raving about it yet!
The clever play of content sets Ted Dekker’s Page aside and makes it an interesting case study for best practices on Facebook.
Notice the pattern on his Page – When Ted wants just LIKEs for his posts, he asks for it specifically. Sure, that sounds a little un corporate-ish and won’t work in all situations. “Press LIKE if you think the stock markets are falling bec
ause of the French election results”!! But the best way to get Fans to acknowledge is to ask them to ‘LIKE’.
And when Ted needs comments, not just LIKEs, he asks leading questions with a blank that needs to be filled up.
Notice the difference:
the post which asked for LIKEs got 7,479 likes and just 232 comments
The post with the ‘__________’ got 2,281 comments and just 171 likes.
Moral of the story: if you want something from your fans, tune your content accordingly!